On December 15, 2014, the oft-mispronounced Maurer Söhne GmbH & Co. KG became MAURER AG. The change in corporate form to a stock corporation represents the company`s new strategy of further internationalization. Maurer AG will be represented by a new Logo and a new internet presence.
Dr. Holger Krasmann, Chairman of the Executive board and Dr. Christian Braun, the former managing directors, have been appointed to the board of the renamed Maurer AG. The company will remain in the ownership of the Beutler and Grill families, with Jörg Beutler as Chairman of the Supervisory Board.
A new, clearer brand image will support the changeover to a stock corporation. The Logo has been reworked: Clear, contemporary and distinctive, the Logo communicates strength and unity. The company name now only consists of the name Maurer.
The new internet presence maurer.eu gives a clear visual message of technological orientation. "However it is not only a visual concept" explains head of marketing Judith Klein, "rather that we want to present a company cast from one piece, no longer separated into sub-divisions but one homogenous Company." Naturally the new website is also optimized for mobile devices. Currently the site is in German, but other languages are expected to be added soon.
The Maurer Group is a leading specialist in mechanical engineering and steel construction with over 1,000 employees worldwide. The company is the market leader in the areas of structural protection systems, (bridge bearings, expansion joints, seismic devices). It also develops and produces professional roller coasters and Ferris wheels as well as special structures in steelwork.
Notable coaster projects from Maurer Söhne include Hollywood Rip Ride Rockit at Universal Studios Orlando, 10 Skyloops worldwide and the Fiorano GT Challenge at Ferrari World in Abu Dhabi.